I often end up going into a listing appointment where other real estate agents have already interviewed for the listing ahead of me. Very recently I was sitting down at a potential client's dining room table and the client asked me what I do to market my listings. I went through some of the regular activities I do to market my listings, and the client started to ask if I do some very specific, but unusual items. At this point I could tell that some other Realtor had filled their head so full of random nonsense that they were overflowing with information. I told them that I would do all of this as well, but ultimately it's not what you do, but what you've done.
When it comes time to list your house, what criteria are you going to use to choose the right agent? Are they using social media, virtual tours, newspaper ads, etc? While this is all great, none of it really matters. Anyone can tell you they're going to do this and they're going to do that, but it's results that matter, and it's not what they do, but what they've done that shows the difference.
At the time of this interview, I knew that in 2010 I had successfully sold 90% of the listings I took while the average in the Comox Valley was significantly lower at 42%, but I had never looked at how well I did in other measurable results, so upon getting back to the office and compiling all the numbers from 2010 I discovered this:
- The average listing in the Comox Valley that was taken in 2010 sold in 98 days
- The average listing I took in 2010 sold in 50 days
- The average listing in the Comox Valley that was taken in 2010 sold for 97% of the list price*
- The average listing I took in 2010 sold for 98% of the list price* (a difference of $2,560 on an average house in the Comox Valley)
- The average listing in the Comox Valley that was taken in 2010 sold for 96% of the original price**
- The average listing I took in 2010 sold for 97% of the original price** (a difference of $1,600 on an average house in the Comox Valley)
In short, whether you're looking for a Realtor in the Comox Valley, or elsewhere, ask them what they've done rather than what they will do and you will get the best agent.
*List Price: The current or last price a property was listed at.
**Original Price: The original price a property was listed at (used less often in statistics but often the more accurate measure of performance).