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The Canadian Real Estate Association (CREA) is adding the ability for REALTORs to add their social media links directly to realtor.ca and MLS.ca. I believe this is a strong step forward for the real estate industry as it will give the public the ability to see what an agent is really all about before choosing their next REALTOR. The ability for the public to choose a REALTOR with similar interests should lead to a better fit between the REALTOR and client and therefore lead to a better experience in real estate. Of course the public should also be examining their history and track record, but with many top agents this should make the decision a little easier.

 

If you go to realtor.ca you won't see many links currently as this is still in the test phase, but you can expect to see a big change coming soon. As a Vancouver Island Real Estate Board (VIREB) director I was chosen as the test subject for VIREB (everything north of the Malahat) and everything seems to be working well so far.

 

Below is an example of how this will look on realtor.ca. For a live example you can go to http://www.realtor.ca/propertyDetails.aspx?propertyId=11295249&PidKey=963321486.  

Realtor.ca Social Media Links

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